How do you bring new coffee flavors to life?

We concepted, pitched and developed a product shoot featuring William's Sonoma's new coffee capsule launch. We started by understanding how deep, meaningful, and lasting the love can be when you are a coffee enthusiast. The daily cups are an important ritual. In a world filled with work, family, and life demands, treating yourself to a hot cup of coffee is sacred. This personal ritual can only be elevated by flavor. As a team of coffee lovers, we get it and happily provided a ritualistic way for a busy person to experience and enjoy all of the William Sonoma flavors.